Brands leveraging niche events like World Cup and IPTL to inspire youngsters to take up sports
Sania Mirza grabbed quite a few eyeballs recently, and not only for her on-court performances. Yes, she is the reigning mixed doubles champion at the US Open and won the WTA finals in women’s doubles, but her glamorous turn in a recent promotional campaign by a TV channel has been the talk of the town. […]
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