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2014 FIFA World Cup 2

Basketball, Breaking News, Columns, Other Sports

Brands leveraging niche events like World Cup and IPTL to inspire youngsters to take up sports

8 years ago by Gopalakrishnan R
245
Main Slider, Pitchside

Withdrawal Symptoms?

8 years ago by Sneha Sindhu
551
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551
Main Slider, Pitchside

Withdrawal Symptoms?

It has been a little over two weeks since the football fiesta that was the 2014 FIFA World Cup came to an end. What an end that was with Shakira dancing, Carlos Santana playing the guitar and Mario Gotze sneaking in a goal at the 113th minute! The Germans partied hard, apparently so hard that […]

245
Basketball, Breaking News, Columns, Other Sports

Brands leveraging niche events like World Cup and IPTL to inspire youngsters to take up sports

Sania Mirza grabbed quite a few eyeballs recently, and not only for her on-court performances. Yes, she is the reigning mixed doubles champion at the US Open and won the WTA finals in women’s doubles, but her glamorous turn in a recent promotional campaign by a TV channel has been the talk of the town. […]

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