Elevate is not about defying gravity. It is about giving a sportsperson the shoulder to see a higher vision.A magical vision that lasts only a nano second, in which the successful player crucially sees himself executing a heroic dribble or completing an impossible shot, soon before he actually ends up doing it.
Sports is no longer about participating, it is about winning. And the reason why the winner takes it all is because he gives it all. Not on a particular day, but every time, on call, whenever there’s stimulus to beat the expectations before beating an opponent. Of course, the process of identifying potential champions, giving them a platform to perform and guiding them to develop the right skills, is a far more elaborate process.
Elevate provides sports promotion and management services for the entire sector, spanning across the globe and every sport. So that everyone, starting from young sports enthusiasts with a dream in their eyes to brand managers with a target in their mind, can benefit from a professional approach to sports.
Elevate provides qualified services in the following niche areas:
- Event planning, management & execution
- Talent scouting (currently basketball, but soon to encompass other sports)
- Television and web-enabled sports production
- Training in a state-of-the-art basketball academy
Elevate is here to uplift your status as an athlete or sponsor of excellence. It wishes to become India’s leading sports solutions company by nurturing a habit of winning on-field for the sportsperson and off-field for the responsible and conscious corporate citizen.
EVENT PLANNING, MANAGEMENT & EXECUTION
An artist is nothing without the stage to perform on. The first area of focus for Elevate is to provide quality planning, management and execution of events across all arenas of sports. The team at Elevate already has significant experience in the staging of basketball events, and initially, we will continue to bring in value to the game by focussing on and managing tournaments like the prestigious Ramu Memorial Basketball Tournament and the Savio Cup. Both these events are conducted at an all-India level.
Elevate is also in the process of connecting with various state basketball associations and conducting their events within the respective states. This could serve as an ideal platform for brands looking to improve their prospects at a local level in select key markets.
Of course, brands weary of the heavy clutter in cricket sponsorship can soon benefit more by fishing in another blue ocean. Elevate is currently in advanced level of talks with the NBA (National Basketball Association) to vie for their projects in India and conduct community leagues across the country. Those interested in benefitting from this unique association can write to us directly for more details.
In the months to come, Elevate shall expand its horizon to include many other sports and events in the country. This will include a unique physical fitness competition and many other niche events with a high degree of engagement and following.
Every winning strategy starts with a first move. Elevate’s first move is in the area of basketball, a unique sport which maintains the fine balance between great teamwork and individual brilliance.
With the advent of NBA and IMG Reliance, basketball is increasingly growing as a preferred sport. The mandate that the sport has set for itself is to become the No. 2 sport in the country within the next 5 years. All though a lot of development has taken place with respect to infrastructure and player development, India still cannot boast of a single star sought after by the elite clubs of the world. However, this is certainly not because of lack of talent in India.
There are several young and dynamic players here who have the aspiration and potential to play in professional leagues across the globe. We also have a bunch of upcoming talent waiting for the right opportunities and scholarships to play and study abroad. Elevate has identified this untapped market and is looking to reveal to the world the first set of Indian players worthy of becoming stars in international professional and college leagues.
Elevate plans to market players from India and present them to team owners and college athletic departments primarily in the USA. Elevate will work closely with these players to create a player promotion kit which would contain a video of their game and highlight their talent through a presentation and also publish them on our website so that scouts could view their profile and select them for try-outs. The eventual aim is to place the players in the NBA and the NCAA Division One Teams, and other leagues within Europe and Asia that offer great opportunity to market Indian talent.
Elevate shall eventually sign an agreement with these talents and act as their sole agent to further their careers in various professional leagues.
Brands willing to grow with these potential stars and, indeed, help become part of the process of nurturing heroes who can stand tall among global giants, should start their association with our talent scouting process right away.
TELEVISION & WEB-ENABLED SPORTS PRODUCTION
In India, some people play – but everyone watches sport. Today, most people have an opinion on players, techniques and a game they may have rarely played. Television and the internet have a high level of penetration within the country and by democratically providing everyone an opportunity to follow the sport of their choice, we can only popularise it.
Elevate would like to harness the potential of new and emerging media by broadcasting or hosting on the web the relatively lesser known sporting events. Elevate wishes to tie-up with the organisers of such events as well as media partners and help grow sports more systematically by broadcasting them on television and the internet. This will end up giving important visibility to emerging champions from India in sports Indians have so far not had a chance to follow.
ESTABLISHING A STATE-OF-THE-ART BASKETBALL ACADEMY
Elevate is in the process of partnering one of the best known international basketball academies to create a world-class training system within India.
Unlike the regular basketball academy, the aim will be to identify talent from different parts of the city and provide them a structured training program with special emphasis on fitness tips, diet and conditioning. Apart from this, core skills and techniques will be imparted by a professional coach. In fact, the academy will also provide quality training programs for coaches so that they can share a uniform training method.
Once fully operational, Elevate will take its advanced methods to schools across the country and establish academies there. In the long run, this would serve as a model to groom talent at the grassroots level and prepare youngsters for the proposed pro league.
Of course, identifying the right talent has little to do with the player’s backgrounds. In our endeavour to give back to society, Elevate plans to reserve at least 10% of its student admissions for the less privileged who are rich in talent.
THE ELEVATE TEAM: PASSION MEETS PROFESSIONALISM
Vinod Muthukumar: An avid basketball player, referee and coach, Vinod has been associated with basketball since his childhood and represented Maharashtra at the under-13, 16 and 18 levels before proceeding to the US for higher education. He completed his Business Administration course and returned to manage his family business. Vinod is also referred to as the “Voice of Indian Basketball” as he has vast experience in basketball commentary for Doordarshan, and has hosted and organised various sporting events across the country, including the prestigious Ramu Memorial Basketball Tournament, Savio Cup and the Mahindra NBA Challenge. He is closely associated with the Maharashtra State Basketball Association and the Basketball Federation of India.
Reshma Krishnan: Reshma holds a degree in Management from Jamnalal Bajaj Institute of Management Studies and has worked with Sony Entertainment in Marketing. She is the busy co-owner of a chain of salons in Mumbai but makes time to run a Chess Academy in partnership with the South Mumbai Chess Academy (SMCA). Reshma plays tennis, squash and badminton and is full of thoughts for the future of sports in India..
Shweta Muthukumar: Shweta holds a degree in Management from Mumbai University and carries over 10 years of experience in Human Resources. She has worked in blue chip corporations such as Kotak Mahindra Bank, Infosys, and is now the HR Head in a leading Shipping Company. She has rich experience in setting up systems and processes and contributes her time and experience in making Elevate a professionally managed people’s organisation.
Krishnan (Govind) Muthukumar: Krishnan has a degree in Management from SP Jain Institute of Management & Research and is an ardent thinker on sports. He has represented the Mumbai district in basketball and football. After managing the family business as Director for over 10 years, he started his own venture in real estate in 2006. Krishnan is currently the Vice President of the Maharashtra State Basketball Association and the Secretary of the Indian Gymkhana Ltd, an 80 year old club located in Matunga which is considered by many to be the Mecca of basketball in Mumbai.
Looking beyond the obvious. Turning a deaf ear to criticism. Listening to one’s own heart. Elevate is an attitude that comes not from coaches or the use of the latest equipment, but from within a player.