KOOH Sports20th April, Mumbai: KOOH Sports and Elevate Sports have entered into an exclusive alliance to promote basketball in the country. This alliance aims to promote grassroots level participation of the sport amidst the kids. The combined expertise of both the brands will work towards imparting quality sports education and training to all the kids. The centres will be known as KOOH Sports Basketball Development Centres, powered by Elevate Sports.

This partnership will be highly beneficial for the kids interested in playing, learning and mastering the sport of basketball. The centres will provide scientific age progressive structured curriculum, trained coaches, periodic assessments and progress reports to the kids enrolled in the academy.

At these centres, the kids will have access to professionally trained coaches from India and abroad. Acclaimed basketball player and international referee Shiba Maggon, the Technical Director for basketball with KOOH Sports will provide periodic guidance and support to the kids along with the other trained coaches and technical experts at both the companies.

Elevate Sports Logo

The KOOH Sports Basketball Centre powered by Elevate Sports will offer quality training to kids in the age group of 6 to 18 years for both boys and girls.

The Academy leverages the experience of seasoned sports persons to nurture talent at the school and community level by providing them a specialized learning environment to coach them in the sport of basketball.

Chirag Patel, CEO – KOOH Sports: “We are happy to partner with Elevate Sports and aid holistic development and training of kids that goes beyond classrooms and into the playing fields. Our centre focusses on core Sport skills alongside physiological, nutritional and psychological needs for kids taking up the sport. Our key focus is to provide these facilities at an affordable price point and make sure this kind of professional training is far more accessible.”

Vinod Muthukumar, CEO – Elevate Sports: “Elevate India is happy to partner with KOOH Sports for the Basketball Development Centres to help the students hone their basic basketball skills, playing techniques, and their physical conditioning. We sincerely hope this programme will go a long way in instructing and motivating the children to aim for the highest levels in basketball.”

KOOH Sports is a new age Sports Education, Training & Technology Company set up with a passion to get kids of today to embrace sport and more importantly a healthier life style. Being the catalyst for getting kids out of home and getting them excited to play, specialise in a sport or build a state of being active is the genesis of why KOOH Sports was set up.

KOOH Sports was founded by seasoned professionals who have been in the services and outsourcing industry for over two decades. Believing in the business idea and also driven by the interest to make a difference to the way sports is adopted in the country, TCS and HDFC, two of the largest corporate houses in the country, have invested in KOOH Sports. KOOH Sports also has a panel of strong technical experts like Ajit Wadekar, PT Usha, John Gloster, Rajasthan Royals, Paul Masefield and Andrea Thumshirn. The blend of seasoned corporate professionals and sports technicians lends itself well to delivering a sustained long-term business model.

About Elevate Sports
Elevate India Sports LLP provides Sports Promotion and Management Services for the entire sporting sector, spanning across the globe and for every sport. So that, everyone starting from young sports enthusiasts with a dream in their eyes to brand managers with a target in their mind, can benefit from a professional approach to sports.
Elevate provides qualified services in the following niche areas:
 Sports Events Planning, Management & Execution  Talent Scouting (currently basketball, but soon to encompass other sports)  Television and Web-enabled Sports Production  Training in a State-of-the-Art Basketball Academy

Gopalakrishnan R
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